As we all know, these are uncertain and unprecedented times we are living through. Who could have guessed that in just a short couple of w...

1. What is a Persona and what is its purpose? A persona is a representative of a group of users who display similar characteristics, pref...

Engagement marketing is everywhere these days. If you want to learn more about what it is and what it means for brands, here's a quick pr...

The term "Agile" is everywhere these days. Everyone wants to be "agile". Have you wondered what "Agile Marketing" means. Here's a primer ...

Do you have questions about the SaaS business model? Here is a primer.

Here are answers to 6 basic questions about the term "content marketing". This is the latest in my series about marketing strategies in ...

A few weeks ago, I wrote about Digital Transformation and how companies are adopting a digital-first strategy and leveraging new technolo...

1. What is Digital Transformation? Digital Transformation is the process of leveraging available digital technologies to create new busin...

1. What is a Product Roadmap? The product roadmap is a high-level strategic document that communicates the product vision and outlines th...

A new form of brand storytelling that has gained popularity is the concept of Transmedia Storytelling which initially appeared in the ent...

I’d started this blog a couple of years ago as a way to shine a spotlight on the women making a difference in Chicago’s Product scene. It...

Learn how Jessica Darmoni carved out a career in the niche world of Derivatives.

Read about Emily Washington's journey from Assistant to a Product Management Rock Star!

Read about Nicole Vasquez's lifelong passion for bringing people together.

How did Jenny Sankovsky pivot to a career in technology?