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    Some Thoughts on Coping During this Crisis
    Pallavi Goodman
    • Mar 27, 2020
    • 2 min

    Some Thoughts on Coping During this Crisis

    As we all know, these are uncertain and unprecedented times we are living through. Who could have guessed that in just a short couple of...
    5 views0 comments
    Why You Need Personas for Your Products or Services
    Pallavi Goodman
    • Mar 18, 2020
    • 3 min

    Why You Need Personas for Your Products or Services

    1. What is a Persona and what is its purpose? A persona is a representative of a group of users who display similar characteristics,...
    0 views0 comments
    Pallavi Goodman
    • Feb 29, 2020
    • 2 min

    A Brief Overview of Marketing Automation

    Some form of marketing automation is used by 75% of companies, according to a report. If you're interested in marketing automation and...
    6 views0 comments
    An Introduction to Engagement Marketing
    Pallavi Goodman
    • Feb 10, 2020
    • 3 min

    An Introduction to Engagement Marketing

    Engagement marketing is everywhere these days. If you want to learn more about what it is and what it means for brands, here's a quick...
    2 views0 comments
    An Introduction to Agile Marketing
    Pallavi Goodman
    • Jan 17, 2020
    • 2 min

    An Introduction to Agile Marketing

    The term "Agile" is everywhere these days. Everyone wants to be "agile". Have you wondered what "Agile Marketing" means. Here's a primer...
    1 view0 comments
    6 Questions About the SaaS business Model for Beginners
    Pallavi Goodman
    • Dec 31, 2019
    • 2 min

    6 Questions About the SaaS business Model for Beginners

    Do you have questions about the SaaS business model? Here is a primer.
    12 views0 comments
    An Introduction to Content Marketing
    Pallavi Goodman
    • Nov 27, 2019
    • 2 min

    An Introduction to Content Marketing

    Here are answers to 6 basic questions about the term "content marketing". This is the latest in my series about marketing strategies in...
    3 views0 comments
    3 Persuasive Examples of Successful Digital Transformation
    Pallavi Goodman
    • Nov 18, 2019
    • 3 min

    3 Persuasive Examples of Successful Digital Transformation

    A few weeks ago, I wrote about Digital Transformation and how companies are adopting a digital-first strategy and leveraging new...
    80 views0 comments
    5 Questions About Digital Transformation for Beginners
    Pallavi Goodman
    • Oct 24, 2019
    • 3 min

    5 Questions About Digital Transformation for Beginners

    1. What is Digital Transformation? Digital Transformation is the process of leveraging available digital technologies to create new...
    4 views0 comments
    9 Questions about the Product Roadmap If You're New to Roadmapping
    Pallavi Goodman
    • Oct 16, 2019
    • 2 min

    9 Questions about the Product Roadmap If You're New to Roadmapping

    1. What is a Product Roadmap? The product roadmap is a high-level strategic document that communicates the product vision and outlines...
    4 views0 comments
    Brand Storytelling with Transmedia Storytelling
    Pallavi Goodman
    • Jun 24, 2019
    • 2 min

    Brand Storytelling with Transmedia Storytelling

    A new form of brand storytelling that has gained popularity is the concept of Transmedia Storytelling which initially appeared in the...
    429 views0 comments
    What I am Reading
    Pallavi Goodman
    • Mar 8, 2019
    • 2 min

    What I am Reading

    I’d started this blog a couple of years ago as a way to shine a spotlight on the women making a difference in Chicago’s Product scene. It...
    4 views0 comments
    Jessica Titlebaum Darmoni - A Unique Voice in Derivatives
    Pallavi Goodman
    • Sep 25, 2017
    • 3 min

    Jessica Titlebaum Darmoni - A Unique Voice in Derivatives

    Learn how Jessica Darmoni carved out a career in the niche world of Derivatives.
    113 views0 comments
    Emily Washington, SVP of Product Management at Infogix - The Road to Product Management Success
    Pallavi Goodman
    • Aug 25, 2017
    • 5 min

    Emily Washington, SVP of Product Management at Infogix - The Road to Product Management Success

    Read about Emily Washington's journey from Assistant to a Product Management Rock Star!
    31 views0 comments
    Nicole Vasquez, Founder of The Shift - Changing the Way We Work
    Pallavi Goodman
    • Aug 15, 2016
    • 4 min

    Nicole Vasquez, Founder of The Shift - Changing the Way We Work

    Read about Nicole Vasquez's lifelong passion for bringing people together.
    39 views0 comments
    Jenny Sankovsky - Leading Innovation at Arity
    Pallavi Goodman
    • Aug 15, 2016
    • 3 min

    Jenny Sankovsky - Leading Innovation at Arity

    How did Jenny Sankovsky pivot to a career in technology?
    31 views0 comments

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    847-612-3806

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