Pallavi GoodmanMar 27, 20202 minSome Thoughts on Coping During this CrisisAs we all know, these are uncertain and unprecedented times we are living through. Who could have guessed that in just a short couple of...
Pallavi GoodmanMar 18, 20203 minWhy You Need Personas for Your Products or Services1. What is a Persona and what is its purpose? A persona is a representative of a group of users who display similar characteristics,...
Pallavi GoodmanFeb 29, 20202 minA Brief Overview of Marketing AutomationSome form of marketing automation is used by 75% of companies, according to a report. If you're interested in marketing automation and...
Pallavi GoodmanFeb 10, 20203 minAn Introduction to Engagement MarketingEngagement marketing is everywhere these days. If you want to learn more about what it is and what it means for brands, here's a quick...
Pallavi GoodmanJan 17, 20202 minAn Introduction to Agile MarketingThe term "Agile" is everywhere these days. Everyone wants to be "agile". Have you wondered what "Agile Marketing" means. Here's a primer...
Pallavi GoodmanDec 31, 20192 min6 Questions About the SaaS business Model for BeginnersDo you have questions about the SaaS business model? Here is a primer.
Pallavi GoodmanNov 27, 20192 minAn Introduction to Content MarketingHere are answers to 6 basic questions about the term "content marketing". This is the latest in my series about marketing strategies in...
Pallavi GoodmanNov 18, 20193 min3 Persuasive Examples of Successful Digital TransformationA few weeks ago, I wrote about Digital Transformation and how companies are adopting a digital-first strategy and leveraging new...
Pallavi GoodmanOct 24, 20193 min5 Questions About Digital Transformation for Beginners1. What is Digital Transformation? Digital Transformation is the process of leveraging available digital technologies to create new...
Pallavi GoodmanOct 16, 20192 min9 Questions about the Product Roadmap If You're New to Roadmapping1. What is a Product Roadmap? The product roadmap is a high-level strategic document that communicates the product vision and outlines...
Pallavi GoodmanJun 24, 20192 minBrand Storytelling with Transmedia StorytellingA new form of brand storytelling that has gained popularity is the concept of Transmedia Storytelling which initially appeared in the...
Pallavi GoodmanMar 8, 20192 minWhat I am ReadingI’d started this blog a couple of years ago as a way to shine a spotlight on the women making a difference in Chicago’s Product scene. It...
Pallavi GoodmanSep 25, 20173 minJessica Titlebaum Darmoni - A Unique Voice in DerivativesLearn how Jessica Darmoni carved out a career in the niche world of Derivatives.
Pallavi GoodmanAug 25, 20175 minEmily Washington, SVP of Product Management at Infogix - The Road to Product Management SuccessRead about Emily Washington's journey from Assistant to a Product Management Rock Star!
Pallavi GoodmanAug 15, 20164 minNicole Vasquez, Founder of The Shift - Changing the Way We WorkRead about Nicole Vasquez's lifelong passion for bringing people together.
Pallavi GoodmanAug 15, 20163 minJenny Sankovsky - Leading Innovation at ArityHow did Jenny Sankovsky pivot to a career in technology?