Pallavi Goodman
Some Thoughts on Coping During this Crisis
As we all know, these are uncertain and unprecedented times we are living through. Who could have guessed that in just a short couple of...
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Pallavi Goodman
- Mar 18, 2020
- 3 min
Why You Need Personas for Your Products or Services
1. What is a Persona and what is its purpose? A persona is a representative of a group of users who display similar characteristics,...
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Pallavi Goodman
- Feb 29, 2020
- 2 min
A Brief Overview of Marketing Automation
Some form of marketing automation is used by 75% of companies, according to a report. If you're interested in marketing automation and...
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Pallavi Goodman
- Feb 10, 2020
- 3 min
An Introduction to Engagement Marketing
Engagement marketing is everywhere these days. If you want to learn more about what it is and what it means for brands, here's a quick...
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Pallavi Goodman
- Jan 17, 2020
- 2 min
An Introduction to Agile Marketing
The term "Agile" is everywhere these days. Everyone wants to be "agile". Have you wondered what "Agile Marketing" means. Here's a primer...
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Pallavi Goodman
- Dec 31, 2019
- 2 min
6 Questions About the SaaS business Model for Beginners
Do you have questions about the SaaS business model? Here is a primer.
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Pallavi Goodman
- Nov 27, 2019
- 2 min
An Introduction to Content Marketing
Here are answers to 6 basic questions about the term "content marketing". This is the latest in my series about marketing strategies in...
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Pallavi Goodman
- Nov 18, 2019
- 3 min
3 Persuasive Examples of Successful Digital Transformation
A few weeks ago, I wrote about Digital Transformation and how companies are adopting a digital-first strategy and leveraging new...
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Pallavi Goodman
- Oct 24, 2019
- 3 min
5 Questions About Digital Transformation for Beginners
1. What is Digital Transformation? Digital Transformation is the process of leveraging available digital technologies to create new...
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Pallavi Goodman
- Oct 16, 2019
- 2 min
9 Questions about the Product Roadmap If You're New to Roadmapping
1. What is a Product Roadmap? The product roadmap is a high-level strategic document that communicates the product vision and outlines...
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Pallavi Goodman
- Jun 24, 2019
- 2 min
Brand Storytelling with Transmedia Storytelling
A new form of brand storytelling that has gained popularity is the concept of Transmedia Storytelling which initially appeared in the...
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Pallavi Goodman
- Mar 8, 2019
- 2 min
What I am Reading
I’d started this blog a couple of years ago as a way to shine a spotlight on the women making a difference in Chicago’s Product scene. It...
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Pallavi Goodman
- Sep 25, 2017
- 3 min
Jessica Titlebaum Darmoni - A Unique Voice in Derivatives
Learn how Jessica Darmoni carved out a career in the niche world of Derivatives.
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Pallavi Goodman
- Aug 25, 2017
- 5 min
Emily Washington, SVP of Product Management at Infogix - The Road to Product Management Success
Read about Emily Washington's journey from Assistant to a Product Management Rock Star!
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Pallavi Goodman
- Aug 15, 2016
- 4 min
Nicole Vasquez, Founder of The Shift - Changing the Way We Work
Read about Nicole Vasquez's lifelong passion for bringing people together.
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Pallavi Goodman
- Aug 15, 2016
- 3 min
Jenny Sankovsky - Leading Innovation at Arity
How did Jenny Sankovsky pivot to a career in technology?
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