As we all know, these are uncertain and unprecedented times we are living through. Who could have guessed that in just a short couple of...

1. What is a Persona and what is its purpose? A persona is a representative of a group of users who display similar characteristics,...

Some form of marketing automation is used by 75% of companies, according to a report. If you're interested in marketing automation and...

Engagement marketing is everywhere these days. If you want to learn more about what it is and what it means for brands, here's a quick...

The term "Agile" is everywhere these days. Everyone wants to be "agile". Have you wondered what "Agile Marketing" means. Here's a primer...

Do you have questions about the SaaS business model? Here is a primer.

Here are answers to 6 basic questions about the term "content marketing". This is the latest in my series about marketing strategies in...

A few weeks ago, I wrote about Digital Transformation and how companies are adopting a digital-first strategy and leveraging new...

1. What is Digital Transformation? Digital Transformation is the process of leveraging available digital technologies to create new...

1. What is a Product Roadmap? The product roadmap is a high-level strategic document that communicates the product vision and outlines...

A new form of brand storytelling that has gained popularity is the concept of Transmedia Storytelling which initially appeared in the...

I’d started this blog a couple of years ago as a way to shine a spotlight on the women making a difference in Chicago’s Product scene. It...

Learn how Jessica Darmoni carved out a career in the niche world of Derivatives.

Read about Emily Washington's journey from Assistant to a Product Management Rock Star!

Read about Nicole Vasquez's lifelong passion for bringing people together.

How did Jenny Sankovsky pivot to a career in technology?